@font-face { font-family: "Titan One"; src: url("fonts/titan-one-latin-400-normal.woff2") format("woff2"); font-style: normal; font-weight: 400; font-display: swap; }
@font-face { font-family: "Montserrat"; src: url("fonts/montserrat-latin-400-normal.woff2") format("woff2"); font-style: normal; font-weight: 400; font-display: swap; }
@font-face { font-family: "Montserrat"; src: url("fonts/montserrat-latin-500-normal.woff2") format("woff2"); font-style: normal; font-weight: 500; font-display: swap; }
@font-face { font-family: "Montserrat"; src: url("fonts/montserrat-latin-600-normal.woff2") format("woff2"); font-style: normal; font-weight: 600; font-display: swap; }
@font-face { font-family: "Montserrat"; src: url("fonts/montserrat-latin-700-normal.woff2") format("woff2"); font-style: normal; font-weight: 700; font-display: swap; }
@font-face { font-family: "Montserrat"; src: url("fonts/montserrat-latin-800-normal.woff2") format("woff2"); font-style: normal; font-weight: 800; font-display: swap; }

:root {
  --red: #e21b23;
  --red-deep: #b70f17;
  --ink: #101010;
  --paper: #fff;
  --soft: #f3f1ed;
  --muted: #5c5c5c;
  --rule: #d8d5d0;
  --focus: #1769e0;
  --gradient-page: linear-gradient(135deg, #ffffff 0%, #fffafa 58%, #f4e8e7 100%);
  --gradient-soft: linear-gradient(135deg, #f7f3ef 0%, #fffdfc 56%, #f4e7e7 100%);
  --gradient-dark: linear-gradient(135deg, #121111 0%, #211719 62%, #3a0d13 100%);
  --gradient-closing: linear-gradient(115deg, #ffffff 0%, #fff7f6 52%, #f4d9da 100%);
  --gradient-action: linear-gradient(135deg, #ed2631 0%, #d20e19 100%);
  --font-display: "Titan One", "Arial Rounded MT Bold", Arial, sans-serif;
  --font-body: "Montserrat", Arial, sans-serif;
  --gutter: clamp(1rem, 4vw, 3.5rem);
  --section: clamp(4rem, 9vw, 8rem);
  --container: 1240px;
  --ease: cubic-bezier(.2,.8,.2,1);
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; background: var(--paper); }
body { margin: 0; color: var(--ink); background: var(--paper); font: 400 1rem/1.6 var(--font-body); }
body.menu-open { overflow: hidden; }
img, svg { max-width: 100%; }
a { color: inherit; text-underline-offset: .2em; }
button, input, textarea, select { font: inherit; }
button { color: inherit; }
::selection { color: white; background: var(--red); }
:focus-visible { outline: 3px solid var(--focus); outline-offset: 3px; }
.skip-link { position: fixed; z-index: 100; top: .5rem; left: .5rem; padding: .75rem 1rem; color: white; background: var(--ink); transform: translateY(-150%); }
.skip-link:focus { transform: none; }

.container { width: min(calc(100% - (2 * var(--gutter))), var(--container)); margin-inline: auto; }
.measure { max-width: 45rem; }
.section { padding-block: var(--section); }
.section--soft { background: var(--gradient-soft); }
.section--ink { color: white; background: var(--gradient-dark); }
.section--rule { border-top: 1px solid var(--rule); }
.eyebrow { display: block; margin: 0 0 1rem; color: var(--red-deep); font-size: .75rem; font-weight: 700; line-height: 1.2; letter-spacing: .15em; text-transform: uppercase; }
.eyebrow--light { color: white; }
h1, h2, h3 { margin: 0; font-family: var(--font-display); font-weight: 400; line-height: .98; letter-spacing: -.028em; }
h1 { font-size: clamp(2.9rem, 7.2vw, 6.8rem); }
h2 { font-size: clamp(2rem, 4.2vw, 4.25rem); }
h3 { font-size: clamp(1.25rem, 2vw, 1.85rem); line-height: 1.08; letter-spacing: -.025em; }
p { margin: 0; }
.lead { max-width: 40rem; color: var(--muted); font-size: clamp(1.1rem, 2vw, 1.35rem); line-height: 1.5; }
.lead--light { color: #d7d7d7; }
.red { color: var(--red); }
.text-link { display: inline-flex; gap: .5rem; align-items: center; min-height: 44px; font-weight: 800; text-decoration-thickness: 2px; }
.text-link::after { content: "↗"; color: var(--red); font-size: 1.15em; }
.button { display: inline-flex; gap: .65rem; align-items: center; justify-content: center; min-width: max-content; min-height: 50px; padding: .78rem 1.25rem; border: 2px solid var(--ink); border-radius: 999px; color: white; background: var(--ink); font-weight: 700; line-height: 1.1; white-space: nowrap; text-decoration: none; transition: background-color 140ms ease, border-color 140ms ease, color 140ms ease, box-shadow 140ms ease; }
.button:hover { box-shadow: inset 0 0 0 2px rgba(255,255,255,.18); }
.button:active { box-shadow: inset 0 2px 0 rgba(0,0,0,.18); }
.button--red { border-color: var(--red); background: var(--gradient-action); }
.button--red:hover { border-color: var(--red-deep); background: var(--red-deep); }
.button--light { border-color: white; color: var(--ink); background: white; }
.button--outline { color: var(--ink); background: transparent; }
.button--outline:hover { color: white; background: var(--ink); }
.button__arrow { font-size: 1.15rem; }

.site-header { position: sticky; z-index: 50; top: 0; background: rgba(255,255,255,.96); transition: border-color 140ms ease; border-bottom: 1px solid transparent; }
.site-header.is-scrolled { border-color: var(--rule); }
.header-inner { display: grid; grid-template-columns: auto 1fr auto; gap: 2rem; align-items: center; min-height: 88px; }
.logo { display: block; width: 160px; height: 88px; overflow: hidden; background: white url("images/open-choice-media-logo.png") 50% 50% / cover no-repeat; text-decoration: none; }
.logo span { display: none; }
.logo img { display: block; width: 100%; height: 100%; object-fit: cover; object-position: 50% 50%; }
.main-nav { justify-self: center; }
.nav-list { display: flex; gap: clamp(1rem, 2vw, 2rem); align-items: center; margin: 0; padding: 0; list-style: none; }
.nav-list a { position: relative; display: grid; align-items: center; min-height: 44px; font-size: .84rem; font-weight: 800; text-decoration: none; }
.nav-list a::after { position: absolute; right: 0; bottom: 5px; left: 0; height: 3px; content: ""; background: var(--red); opacity: 0; transition: opacity 120ms ease; }
.nav-list a:hover::after, .nav-list a[aria-current="page"]::after { opacity: 1; }
.menu-button { display: none; min-width: 52px; min-height: 44px; border: 0; background: transparent; font-weight: 800; }

.hero { position: relative; overflow: clip; padding: clamp(4rem, 9vw, 7.5rem) 0 clamp(4.5rem, 9vw, 8rem); background: var(--gradient-page); }
.hero::after { display: none; }
.hero-grid { display: grid; grid-template-columns: minmax(0, 1.25fr) minmax(18rem, .75fr); gap: clamp(2.5rem, 8vw, 8rem); align-items: start; }
.hero-title { max-width: 900px; }
.hero-title__open { display: block; }
.hero-title__choice { position: relative; display: inline-block; margin-top: .08em; padding: .01em .12em .08em .02em; color: transparent; background: linear-gradient(180deg, #ff6b70 0%, #ff2430 16%, #ed0715 46%, #cf000d 72%, #a90008 100%); background-clip: text; -webkit-background-clip: text; -webkit-text-stroke: 1.5px #ad000a; letter-spacing: -.04em; filter: drop-shadow(0 .08em 0 #8e0007) drop-shadow(0 .12em .1em rgba(78,0,3,.27)); text-shadow: 0 -.018em 0 rgba(255,255,255,.5), 0 .025em 0 rgba(255,100,106,.5); }
.hero-title__choice::after { position: absolute; inset: 0; content: attr(data-text); color: transparent; -webkit-text-stroke: .018em rgba(255,255,255,.7); clip-path: inset(1% 0 72% 0); transform: translateY(.035em); opacity: .78; pointer-events: none; }
.hero-copy { display: grid; gap: 1.5rem; }
.hero-copy__actions { display: flex; flex-wrap: wrap; gap: .75rem; }
.hero-note { padding-top: 1.25rem; border-top: 1px solid var(--rule); color: var(--muted); font-size: .88rem; }

.record-label { display: flex; gap: 1rem; align-items: center; margin-bottom: clamp(2rem, 5vw, 4rem); color: var(--red-deep); font-size: .72rem; font-weight: 800; letter-spacing: .14em; text-transform: uppercase; }
.record-label::after { flex: 1; height: 1px; content: ""; background: var(--rule); }
.record-label span:first-child { color: var(--red); }
.proof-section { padding: clamp(3rem, 7vw, 5.5rem) 0; border-block: 1px solid var(--rule); background: white; }
.proof-summary { display: grid; grid-template-columns: minmax(19rem, .72fr) minmax(0, 1.28fr); gap: clamp(2rem, 8vw, 7rem); align-items: end; margin-bottom: 3rem; }
.proof-summary > div { display: grid; grid-template-columns: auto 1fr; gap: 1.25rem; align-items: end; }
.proof-summary h2 { max-width: 8ch; font-size: clamp(2rem, 4vw, 3.8rem); }
.proof-number { color: var(--red); font: 400 clamp(4.5rem, 9vw, 8rem)/.75 var(--font-display); letter-spacing: -.055em; }
.client-ledger { display: grid; grid-template-columns: repeat(4, 1fr); margin: 0; padding: 0; border-top: 1px solid var(--ink); border-left: 1px solid var(--ink); list-style: none; }
.client-ledger li { display: grid; align-items: center; min-height: 78px; padding: 1rem; border-right: 1px solid var(--ink); border-bottom: 1px solid var(--ink); font-size: .88rem; font-weight: 800; }
.client-ledger li:nth-child(4n + 2) { background: #fff8f7; }
.client-ledger li:nth-child(4n + 3) { color: white; background: var(--red); }
.archive-note { margin-top: 1rem; color: var(--muted); font-size: .82rem; }

.studio-grid { display: grid; grid-template-columns: minmax(20rem, .7fr) minmax(0, 1.3fr); gap: clamp(3rem, 8vw, 8rem); align-items: start; }
.studio-card { position: relative; display: grid; min-height: 580px; overflow: hidden; border: 1px solid var(--ink); background: var(--gradient-page); }
.studio-card::before { position: absolute; inset: 0; content: ""; background: linear-gradient(90deg, transparent 49.8%, rgba(16,16,16,.08) 50%, transparent 50.2%), linear-gradient(transparent 49.8%, rgba(16,16,16,.08) 50%, transparent 50.2%); background-size: 50% 50%; pointer-events: none; }
.studio-card__brand { position: relative; z-index: 1; align-self: center; width: 74%; margin: auto; padding: 2rem; background: white; border: 1px solid var(--rule); }
.studio-card__brand img { display: block; width: 100%; aspect-ratio: 1.78 / 1; object-fit: cover; }
.studio-card__grid { position: absolute; top: 1.5rem; right: 1.5rem; display: grid; grid-template-columns: repeat(2, .8rem); gap: .2rem; }
.studio-card__grid span { width: .8rem; height: .8rem; background: var(--ink); }
.studio-card__grid span:first-child { background: var(--red); }
.studio-card__caption { position: relative; z-index: 1; align-self: end; display: grid; gap: .2rem; padding: 1.25rem 1.5rem; color: white; background: var(--ink); }
.studio-card__caption span { color: #c8c8c8; font-size: .72rem; font-weight: 700; letter-spacing: .08em; text-transform: uppercase; }
.studio-copy { display: grid; gap: 1.5rem; }
.studio-copy h2 { max-width: 12ch; }
.studio-records { display: grid; grid-template-columns: repeat(3, 1fr); margin-top: 1.5rem; border-top: 1px solid var(--rule); border-left: 1px solid var(--rule); }
.studio-records article { min-height: 245px; padding: 1.4rem; border-right: 1px solid var(--rule); border-bottom: 1px solid var(--rule); }
.studio-records article > span { display: block; margin-bottom: 3.5rem; color: var(--red); font-size: .75rem; font-weight: 900; }
.studio-records h3 { font-size: 1.25rem; }
.studio-records p { margin-top: .8rem; color: var(--muted); font-size: .88rem; }

.editorial-heading { align-items: start; }
.editorial-heading h2 { max-width: 14ch; }
.service-pillar-grid { display: grid; grid-template-columns: repeat(12, 1fr); gap: 1rem; }
.service-card { grid-column: span 4; display: grid; gap: 1.25rem; min-height: 650px; padding: 1.5rem; border: 1px solid #c9c4c0; background: rgba(255,255,255,.86); transition: border-color 140ms ease, background-color 140ms ease; }
.service-card:hover { border-color: var(--red); background: white; }
.service-card--wide { grid-column: 1 / -1; grid-template-columns: minmax(0, 1fr) minmax(20rem, .8fr); align-items: center; min-height: 300px; }
.service-card__wide-copy { display: grid; gap: 1.25rem; max-width: 44rem; }
.service-card__meta { display: flex; justify-content: space-between; gap: .75rem; padding-bottom: .9rem; border-bottom: 1px solid var(--rule); color: var(--muted); font-size: .67rem; font-weight: 800; letter-spacing: .1em; text-transform: uppercase; }
.service-card__meta span:first-child { color: var(--red); }
.service-card > p, .service-card__wide-copy > p { color: var(--muted); font-size: .92rem; }
.service-artifact { position: relative; min-height: 160px; overflow: hidden; border: 1px solid var(--ink); background: var(--ink); }
.service-artifact--web { padding: 1.15rem; background: linear-gradient(145deg, #fff 0%, #f5e9e8 100%); }
.browser-bar { display: flex; gap: .28rem; align-items: center; height: 18px; padding: 0 .45rem; background: var(--ink); }
.browser-bar i { width: 4px; height: 4px; border-radius: 50%; background: white; }
.browser-bar i:first-child { background: var(--red); }
.browser-page { display: grid; gap: .45rem; width: 78%; height: 108px; padding: 1rem; border: 1px solid var(--ink); border-top: 0; background: white; }
.browser-page span { display: block; width: 65%; height: 6px; background: #d7d2cf; }
.browser-page .browser-page__title { width: 80%; height: 18px; background: var(--ink); }
.browser-page b { display: block; width: 40%; height: 18px; margin-top: .3rem; background: var(--red); }
.phone-frame { position: absolute; right: 1rem; bottom: .8rem; display: grid; gap: .35rem; width: 28%; height: 108px; padding: .8rem .5rem; border: 3px solid var(--ink); border-radius: 9px; background: white; }
.phone-frame span { display: block; height: 6px; background: #d7d2cf; }
.phone-frame span:first-child { height: 20px; background: var(--ink); }
.phone-frame b { height: 16px; background: var(--red); }
.service-artifact--ads { background: linear-gradient(135deg, #161616 0%, #3a0d13 100%); }
.ad-sheet { position: absolute; top: 1rem; width: 31%; height: 126px; border: 1px solid rgba(255,255,255,.55); background: linear-gradient(160deg, white 0 52%, var(--red) 52% 100%); }
.ad-sheet::before { position: absolute; top: 1rem; left: .7rem; width: 55%; height: 9px; content: ""; background: var(--ink); box-shadow: 0 15px 0 #bfb9b6; }
.ad-sheet--one { left: 8%; }
.ad-sheet--two { left: 34.5%; background: linear-gradient(160deg, var(--red) 0 52%, white 52% 100%); }
.ad-sheet--three { right: 8%; }
.service-artifact--ads b { position: absolute; right: .6rem; bottom: -.15em; color: rgba(255,255,255,.12); font: 400 5rem/.8 var(--font-display); }
.service-artifact--social { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1px; padding: 1rem; background: var(--ink); }
.service-artifact--social span { min-height: 42px; background: white; }
.service-artifact--social span:nth-child(2), .service-artifact--social span:nth-child(5), .service-artifact--social span:nth-child(9) { background: var(--red); }
.service-artifact--brand { display: grid; grid-template-columns: 1.1fr .55fr; gap: 1rem; min-height: 220px; padding: 1.5rem; color: white; background: var(--gradient-dark); }
.brand-letter { grid-row: span 2; display: grid; place-items: center; border: 1px solid rgba(255,255,255,.35); font: 400 clamp(4rem, 9vw, 8rem)/1 var(--font-display); color: var(--red); }
.brand-swatches { display: grid; grid-template-columns: repeat(3, 1fr); gap: .4rem; }
.brand-swatches span { background: white; }
.brand-swatches span:first-child { background: var(--red); }
.brand-swatches span:last-child { background: #a4a0a0; }
.brand-lines { display: grid; gap: .6rem; align-content: end; }
.brand-lines span { height: 9px; background: rgba(255,255,255,.75); }
.brand-lines span:nth-child(2) { width: 75%; }
.brand-lines span:nth-child(3) { width: 48%; background: var(--red); }
.benefit-box { display: grid; gap: .35rem; padding: 1rem; border-left: 3px solid var(--red); background: var(--soft); }
.benefit-box strong { color: var(--red-deep); font-size: .68rem; letter-spacing: .1em; text-transform: uppercase; }
.benefit-box span { color: #373737; font-size: .84rem; }
.deliverable-list { display: grid; gap: .5rem; align-self: end; margin: 0; padding: 0; list-style: none; color: #393939; font-size: .82rem; }
.deliverable-list li { display: flex; gap: .6rem; align-items: start; }
.deliverable-list li::before { content: "○"; color: var(--red); font-weight: 900; }

.pricing-section { background: white; }
.pricing-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1px; border: 1px solid var(--ink); background: var(--ink); }
.pricing-card { display: grid; align-content: start; min-height: 590px; padding: clamp(1.4rem, 3vw, 2.2rem); background: white; }
.pricing-card--featured { color: white; background: var(--gradient-action); }
.pricing-card__top { display: flex; justify-content: space-between; gap: 1rem; align-items: start; padding-bottom: 1rem; margin-bottom: 1.5rem; border-bottom: 1px solid var(--rule); }
.pricing-card--featured .pricing-card__top { border-color: rgba(255,255,255,.35); }
.pricing-card__top .eyebrow { margin: 0; }
.pricing-card__top > span { color: var(--muted); font-size: .68rem; font-weight: 800; letter-spacing: .09em; text-transform: uppercase; }
.pricing-card--featured .pricing-card__top > span { color: #ffe5e6; }
.pricing-card h3 { min-height: 3.25rem; }
.pricing-card__price { margin: 1.3rem 0 2rem; color: var(--ink); font: 400 clamp(3.4rem, 7vw, 5.8rem)/.88 var(--font-display); letter-spacing: -.05em; }
.pricing-card--featured .pricing-card__price { color: white; }
.pricing-card__price small { font: 800 .72rem/1 var(--font-body); letter-spacing: .08em; text-transform: uppercase; }
.pricing-card .package__list { color: #343434; font-size: .86rem; }
.pricing-card--featured .package__list { color: white; }
.pricing-card > .button { align-self: end; width: 100%; min-width: 0; margin-top: auto; white-space: normal; text-align: center; }

.case-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 1.5rem; }
.case-record { overflow: hidden; border: 1px solid var(--ink); background: white; }
.case-visual { position: relative; display: grid; min-height: 280px; padding: 1.5rem; overflow: hidden; color: white; background: var(--ink); }
.case-visual::after { position: absolute; inset: 0; content: ""; background: repeating-linear-gradient(90deg, transparent 0 48px, rgba(255,255,255,.07) 49px 50px); }
.case-visual span { position: relative; z-index: 1; align-self: end; font: 400 clamp(3.8rem, 8vw, 7.4rem)/.78 var(--font-display); letter-spacing: -.055em; }
.case-visual b { position: absolute; z-index: 1; top: 1rem; right: 1rem; color: var(--red); font: 400 2rem/1 var(--font-display); }
.case-visual i { position: absolute; z-index: 1; top: 1.25rem; left: 1.25rem; width: 3rem; height: .35rem; background: var(--red); box-shadow: 0 .8rem 0 rgba(255,255,255,.5); }
.case-visual--double, .case-visual--urs { color: var(--ink); background: var(--gradient-page); }
.case-visual--double::after, .case-visual--urs::after { background: repeating-linear-gradient(0deg, transparent 0 48px, rgba(16,16,16,.07) 49px 50px); }
.case-visual--kayla { background: linear-gradient(135deg, #111 0%, #292323 100%); }
.case-record__body { display: grid; gap: 1rem; padding: 1.6rem; }
.case-record__body .eyebrow { margin: 0; }
.case-record__body > p:not(.eyebrow) { color: var(--muted); }
.case-tags { display: flex; flex-wrap: wrap; gap: .45rem; margin: .25rem 0 0; padding: 0; list-style: none; }
.case-tags li { padding: .45rem .65rem; border: 1px solid var(--rule); color: #3e3e3e; font-size: .68rem; font-weight: 800; letter-spacing: .06em; text-transform: uppercase; }
.section-link { margin-top: 2rem; }
.faq-section { background: white; }

.section-heading { display: grid; grid-template-columns: minmax(0, 1fr) minmax(18rem, .55fr); gap: 2rem; align-items: end; margin-bottom: clamp(2.5rem, 6vw, 5rem); }
.service-lines { border-top: 1px solid var(--rule); }
.service-line { display: grid; grid-template-columns: minmax(0, .9fr) minmax(16rem, 1.1fr); gap: 2rem; align-items: start; padding: 2rem 0; border-bottom: 1px solid var(--rule); }
.service-line h3 { max-width: 18rem; }
.service-line p { max-width: 36rem; color: var(--muted); }
.service-mark { display: none; }

.choice-shell { display: grid; grid-template-columns: minmax(15rem, .65fr) minmax(0, 1.35fr); overflow: hidden; border: 1px solid #cfc4c3; border-radius: 20px; box-shadow: 0 18px 50px rgba(92, 27, 31, .08); }
.choice-tabs { display: grid; align-content: start; border-right: 1px solid #cfc4c3; }
.choice-tab { position: relative; min-height: 96px; padding: 1rem 1.3rem; border: 0; border-bottom: 1px solid var(--rule); background: white; font-weight: 900; text-align: left; cursor: pointer; }
.choice-tab:last-child { border-bottom: 0; }
.choice-tab::after { position: absolute; top: 0; bottom: 0; left: 0; width: .45rem; content: ""; background: white; opacity: 0; }
.choice-tab[aria-pressed="true"] { color: white; background: var(--gradient-action); }
.choice-tab[aria-pressed="true"]::after { opacity: .82; }
.choice-panel { display: grid; grid-template-columns: minmax(0, 1fr) auto; gap: 3rem; align-items: end; min-height: 365px; padding: clamp(2rem, 5vw, 4.5rem); background: var(--gradient-page); }
.choice-panel.is-changing { animation: choice-fade 150ms ease-out; }
@keyframes choice-fade { from { opacity: .72; } }
.choice-panel__copy { display: grid; gap: 1.25rem; }
.choice-panel__copy p { max-width: 38rem; color: var(--muted); }
.choice-price { min-width: 10rem; text-align: right; }
.choice-price strong { display: block; color: var(--red); font: 400 clamp(2.7rem, 6vw, 5.2rem)/.9 var(--font-display); letter-spacing: -.04em; }
.choice-price span { display: block; margin-top: .65rem; color: var(--muted); font-size: .75rem; font-weight: 800; letter-spacing: .08em; text-transform: uppercase; }

.process-grid { display: grid; grid-template-columns: repeat(4, 1fr); border-top: 1px solid #3c3c3c; border-left: 1px solid #3c3c3c; }
.process-step { min-height: 250px; padding: 1.5rem; border-right: 1px solid #3c3c3c; border-bottom: 1px solid #3c3c3c; }
.process-step__number { display: block; margin-bottom: 4rem; color: var(--red); font-weight: 900; }
.process-step p { margin-top: .8rem; color: #bfbfbf; }

.work-grid { display: grid; grid-template-columns: repeat(12, 1fr); gap: 1px; background: var(--ink); border: 1px solid var(--ink); }
.work-piece { position: relative; display: grid; min-height: 360px; padding: clamp(1.5rem, 4vw, 3rem); overflow: hidden; background: white; }
.work-piece:nth-child(1), .work-piece:nth-child(4) { grid-column: span 7; }
.work-piece:nth-child(2), .work-piece:nth-child(3) { grid-column: span 5; }
.work-piece__type { position: absolute; right: 1rem; bottom: -.2em; color: var(--soft); font: 400 clamp(5rem, 12vw, 10rem)/.8 var(--font-display); letter-spacing: -.04em; }
.work-piece__content { position: relative; z-index: 1; align-self: end; max-width: 30rem; }
.work-piece__content p { margin-top: .8rem; color: var(--muted); }
.work-piece--red { color: white; background: var(--red); }
.work-piece--red .work-piece__type { color: rgba(255,255,255,.15); }
.work-piece--red p { color: #ffe8e8; }

.package-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 1px; background: var(--ink); border: 1px solid var(--ink); }
.package { display: grid; min-height: 440px; padding: clamp(1.5rem, 4vw, 3.5rem); background: white; }
.package--red { color: white; background: var(--red); }
.package__price { margin: 1rem 0 2rem; font: 400 clamp(4rem, 9vw, 7.5rem)/.9 var(--font-display); letter-spacing: -.04em; }
.package__list { display: grid; gap: .65rem; margin: 0 0 2.5rem; padding: 0; list-style: none; }
.package__list li { display: flex; gap: .7rem; align-items: start; }
.package__list li::before { content: "✓"; font-weight: 900; }
.package__action { align-self: end; }

.page-hero { padding: clamp(4.5rem, 10vw, 9rem) 0 clamp(3.5rem, 7vw, 6rem); background: var(--gradient-page); border-bottom: 1px solid var(--rule); }
.page-hero__grid { display: grid; grid-template-columns: minmax(0, 1fr) minmax(17rem, .5fr); gap: 3rem; align-items: end; }
.page-hero__aside { padding-left: 1.5rem; border-left: 6px solid var(--red); }
.page-hero__aside p + p { margin-top: 1rem; }

.detail-list { border-top: 1px solid var(--rule); }
.detail-row { display: grid; grid-template-columns: minmax(13rem, .55fr) minmax(0, 1fr); gap: 2rem; padding: 2rem 0; border-bottom: 1px solid var(--rule); }
.detail-row__body { display: grid; grid-template-columns: minmax(0, 1fr) auto; gap: 2rem; }
.detail-row p { max-width: 40rem; color: var(--muted); }
.price-label { align-self: start; color: var(--red); font: 400 1.4rem/1 var(--font-display); }

.principles { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1px; background: var(--rule); border: 1px solid var(--rule); }
.principle { min-height: 300px; padding: 2rem; background: white; }
.principle h3 { margin-bottom: 6rem; }
.principle p { color: var(--muted); }

.article-index { display: grid; grid-template-columns: .55fr 1.45fr; gap: clamp(2rem, 8vw, 7rem); }
.article-index__nav { position: sticky; top: 120px; align-self: start; }
.article-index__nav ol { display: grid; gap: .4rem; margin: 1rem 0 0; padding: 0; list-style: none; }
.article-index__nav a { display: block; padding: .75rem 0; border-bottom: 1px solid var(--rule); font-weight: 800; text-decoration: none; }
.article-index__nav a:hover { color: var(--red); }
.article { padding: 0 0 clamp(4rem, 8vw, 7rem); margin-bottom: clamp(4rem, 8vw, 7rem); border-bottom: 1px solid var(--rule); scroll-margin-top: 120px; }
.article:last-child { margin-bottom: 0; border-bottom: 0; }
.article h2 { max-width: 13ch; }
.article h3 { margin-top: 2.5rem; font-family: var(--font-body); font-size: 1.1rem; line-height: 1.25; letter-spacing: 0; }
.article p, .article ul { max-width: 44rem; margin-top: 1.1rem; color: #373737; }
.article li + li { margin-top: .5rem; }

.contact-grid { display: grid; grid-template-columns: minmax(0, .7fr) minmax(0, 1.3fr); gap: clamp(3rem, 8vw, 8rem); }
.contact-methods { display: grid; gap: 1rem; margin-top: 2rem; }
.contact-method { padding: 1.3rem 0; border-top: 1px solid var(--rule); }
.contact-method span { display: block; color: var(--muted); font-size: .78rem; font-weight: 800; letter-spacing: .1em; text-transform: uppercase; }
.contact-method a { display: inline-block; margin-top: .35rem; font: 400 clamp(1.4rem, 3vw, 2.2rem)/1 var(--font-display); letter-spacing: -.025em; text-decoration: none; }
.form { display: grid; gap: 1.2rem; padding: clamp(1.5rem, 4vw, 3.5rem); color: white; background: var(--gradient-dark); border-radius: 20px; box-shadow: 0 24px 60px rgba(58,13,19,.14); }
.field { display: grid; gap: .45rem; }
.field label { font-size: .82rem; font-weight: 800; }
.field input, .field textarea, .field select { width: 100%; min-height: 52px; padding: .8rem .9rem; border: 2px solid #555; border-radius: 0; color: white; background: #1d1d1d; }
.field textarea { min-height: 150px; resize: vertical; }
.field input:focus, .field textarea:focus, .field select:focus { border-color: white; }
.field [aria-invalid="true"] { border-color: #ff6670; }
.field-error { min-height: 1.2em; color: #ff9aa1; font-size: .82rem; }
.form-status { color: #ddd; font-size: .9rem; }
.form-fallback { color: white; font-weight: 800; }

.faq { border-top: 1px solid var(--rule); }
.faq details { border-bottom: 1px solid var(--rule); }
.faq summary { position: relative; padding: 1.4rem 3rem 1.4rem 0; font-weight: 700; line-height: 1.35; cursor: pointer; list-style: none; }
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after { position: absolute; top: 1.45rem; right: .25rem; width: .65rem; height: .65rem; content: ""; border-right: 2px solid var(--red); border-bottom: 2px solid var(--red); transform: rotate(45deg); transform-origin: center; transition: transform 140ms ease; }
.faq details[open] summary::after { transform: rotate(225deg); }
.faq details p { max-width: 48rem; padding: 0 0 1.5rem; color: var(--muted); }

.closing { display: grid; grid-template-columns: minmax(0, 1.25fr) minmax(14rem, .75fr); gap: 3rem; align-items: end; }
.closing h2 { max-width: 10ch; }
.closing__action { justify-self: end; }
main > .section--ink:last-child { color: var(--ink); background: var(--gradient-closing); border-top: 1px solid #ebc9ca; }
main > .section--ink:last-child .eyebrow--light { color: var(--red-deep); }
.site-footer { padding: 3rem 0 1.5rem; color: var(--ink); background: white; border-top: 1px solid var(--rule); }
.footer-grid { display: grid; grid-template-columns: 1.2fr .8fr .8fr; gap: 3rem; }
.footer-copy { max-width: 24rem; margin-top: 1.5rem; color: var(--muted); }
.footer-nav { display: grid; gap: .4rem; margin: 0; padding: 0; list-style: none; }
.footer-nav a { display: inline-grid; min-height: 40px; align-items: center; color: #3f3f3f; text-decoration: none; }
.footer-nav a:hover { color: var(--red); }
.footer-label { margin-bottom: .6rem; color: var(--muted); font-size: .72rem; font-weight: 800; letter-spacing: .1em; text-transform: uppercase; }
.footer-bottom { display: flex; justify-content: space-between; gap: 1rem; padding-top: 2rem; margin-top: 3rem; border-top: 1px solid var(--rule); color: var(--muted); font-size: .8rem; }

@media (max-width: 900px) {
  .header-inner { grid-template-columns: auto 1fr auto; min-height: 78px; }
  .logo { width: 132px; height: 72px; }
  .header-cta { display: none; }
  .menu-button { display: block; justify-self: end; }
  .main-nav { position: absolute; top: 100%; right: 0; left: 0; padding: 1rem var(--gutter) 2rem; background: white; border-bottom: 2px solid var(--ink); }
  .main-nav[hidden] { display: none; }
  .nav-list { display: grid; gap: 0; }
  .nav-list a { min-height: 54px; border-bottom: 1px solid var(--rule); font-size: 1rem; }
  .nav-list a::after { right: auto; bottom: 0; width: 4rem; }
  .hero-grid, .section-heading, .page-hero__grid, .contact-grid { grid-template-columns: 1fr; }
  .hero-copy { max-width: 38rem; }
  .proof-summary, .studio-grid { grid-template-columns: 1fr; }
  .proof-summary { gap: 2rem; }
  .client-ledger { grid-template-columns: repeat(3, 1fr); }
  .client-ledger li:nth-child(n) { color: var(--ink); background: white; }
  .client-ledger li:nth-child(3n + 2) { background: #fff8f7; }
  .client-ledger li:nth-child(3n + 3) { color: white; background: var(--red); }
  .studio-card { min-height: 500px; }
  .service-card { grid-column: span 6; }
  .service-card--wide { grid-column: 1 / -1; }
  .pricing-grid, .case-grid { grid-template-columns: 1fr; }
  .pricing-card { min-height: auto; }
  .pricing-card > .button { margin-top: 1rem; }
  .choice-shell { grid-template-columns: 1fr; }
  .choice-tabs { grid-template-columns: repeat(3, 1fr); border-right: 0; border-bottom: 1px solid #cfc4c3; }
  .choice-tab { min-height: 76px; border-right: 1px solid var(--rule); border-bottom: 0; }
  .choice-panel { min-height: 330px; }
  .process-grid { grid-template-columns: repeat(2, 1fr); }
  .package-grid { grid-template-columns: 1fr; }
  .principles { grid-template-columns: 1fr; }
  .principle { min-height: auto; }
  .principle h3 { margin-bottom: 2rem; }
  .article-index { grid-template-columns: 1fr; }
  .article-index__nav { position: static; }
  .footer-grid { grid-template-columns: 1fr 1fr; }
  .footer-grid > :first-child { grid-column: 1 / -1; }
}

@media (max-width: 640px) {
  h1 { font-size: clamp(2.55rem, 13.5vw, 4rem); }
  h2 { font-size: clamp(1.9rem, 9.5vw, 3rem); }
  .hero { padding-top: 3.5rem; }
  .hero-copy__actions, .hero-copy__actions .button { width: 100%; }
  .record-label { align-items: flex-start; }
  .proof-summary > div { grid-template-columns: 1fr; }
  .proof-number { margin-bottom: .5rem; }
  .client-ledger { grid-template-columns: repeat(2, 1fr); }
  .client-ledger li:nth-child(n) { min-height: 68px; color: var(--ink); background: white; }
  .client-ledger li:nth-child(4n + 2), .client-ledger li:nth-child(4n + 3) { background: #fff8f7; }
  .client-ledger li:nth-child(4n + 3), .client-ledger li:nth-child(4n + 4) { color: white; background: var(--red); }
  .studio-card { min-height: 400px; }
  .studio-card__brand { width: 84%; padding: 1rem; }
  .studio-records { grid-template-columns: 1fr; }
  .studio-records article { min-height: auto; }
  .studio-records article > span { margin-bottom: 1.5rem; }
  .service-card, .service-card--wide { grid-column: 1 / -1; min-height: auto; }
  .service-card--wide { grid-template-columns: 1fr; }
  .service-artifact--brand { min-height: 180px; }
  .service-card__meta { display: grid; }
  .case-visual { min-height: 220px; }
  .package .button { width: 100%; min-width: 0; white-space: normal; text-align: center; }
  .service-line { grid-template-columns: 1fr; gap: .75rem; }
  .service-line p { grid-column: 1 / -1; }
  .choice-tabs { grid-template-columns: 1fr; }
  .choice-tab { min-height: 62px; border-right: 0; border-bottom: 1px solid var(--rule); }
  .choice-panel { grid-template-columns: 1fr; min-height: 0; gap: 2rem; }
  .choice-price { text-align: left; }
  .process-grid { grid-template-columns: 1fr; }
  .process-step { min-height: 210px; }
  .process-step__number { margin-bottom: 2.5rem; }
  .work-grid { display: grid; }
  .work-piece, .work-piece:nth-child(n) { grid-column: 1 / -1; min-height: 300px; }
  .detail-row, .detail-row__body { grid-template-columns: 1fr; }
  .page-hero__aside { padding-top: 1rem; padding-left: 0; border-top: 6px solid var(--red); border-left: 0; }
  .closing { grid-template-columns: 1fr; }
  .closing__action { justify-self: start; }
  .footer-grid { grid-template-columns: 1fr; }
  .footer-grid > :first-child { grid-column: auto; }
  .footer-bottom { display: grid; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { scroll-behavior: auto !important; animation-duration: .01ms !important; animation-iteration-count: 1 !important; transition-duration: .01ms !important; }
}