Website buying guide
What does a $49.99 website package include?
The published Open Choice package combines six custom pages with the basic infrastructure a small business needs to launch: a .co.zw domain for one year, three months of hosting, ten business emails and SSL.
What the six pages should do
Six pages only help when each one has a distinct job. A focused structure might use Home to establish relevance, Services to explain the offer, Work to show capability, About to build trust, Insights to answer buying questions and Contact to make enquiry easy.
What to prepare
- Your correct business name and contact details.
- A plain description of what you sell and who buys it.
- Your logo and any real photography or product material you own.
- The action you want a visitor to take.
Review the published website package
Choosing a channel
Do you need a website or only a Facebook page?
A Facebook page is useful for updates, conversation and paid reach. A website gives the business a stable place to explain its services, organise proof and control the route to enquiry without depending on a social feed.
Start with Facebook when
Your immediate task is testing offers, speaking with customers and publishing frequent updates—and the business can keep the page active.
Add a website when
Customers need a clearer service explanation, a professional link for documents and profiles, better search visibility, or a place that makes the business feel established.
The two channels are usually stronger together: advertising creates attention; the website helps that attention become confidence.
Advertising basics
How should three ads work across 30 days?
Three ads should not be three unrelated designs. They should form a small campaign: one clear offer, deliberate variations and enough time to learn which message gets the right response.
A useful three-part sequence
- Introduce: make the situation and offer recognisable.
- Explain: answer the strongest reason someone hesitates.
- Prompt: make the next action direct and time-relevant.
The exact audience, platform, advertising budget and approval process should be confirmed before launch. The published $75 package covers three ad creatives and management across one month.
Ask about the advertising package